Sheraton Hotels & Resorts share guests’ stories– online — front and centre!

Guests staying at the Sheraton Hotels & Resorts can now enter a story about their visit and have it displayed on the home page of their new website www.sheraton.com – the first hotel industry website to draw attention to guest-generated content and build an online social network.

You can navigate the globe to see tags posted at their different locations. Select a tag and you can read travel stories, travel experiences and see photographs of the area. Stories include encounters with locals, reasons why visitors travelled to a particular area, events experienced, etc. There is a prize for sharing stories as well.

While this form of online social networking is not new to the tourism industry (see visitPA, USA) it shows the power of bringing “word of mouth” to your tourist destination, and exemplifies the value in building online communities.

Do you have an “on-line community” story to share?

Remember, Roger A. Brooks‘ Rule 23 “The Rule of Public relations” states that ‘Bragging is more effective when someone else does it for you.’

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