Survey: mobile phones are most valued high tech tool

Friday 14 July 2006 by Edward.

To best market your tourist destination these days, it’s important to know how high tech gadgets rank in use and prestige.

Synovate, surveyed 5,500 people in Canada, China , France, Hungary, India, Romania, Saudi Arabia, Slovakia, Taiwan, and Thailand. They asked repondents about their attitudes towards the latest high tech gadgets.

Mobile phones were seen as most indispensible (especially in Saudi Arabia, Romania and India), followed by laptops, then by plasma/LCD TVs. Under 35 year-olds found DVD, MP3, and TiVO systems most useful. Canadians were least concerned about brand or prestige in owning these systems, as opposed to Saudis and Indians at the other end of the spectrum. Ease of use was most important to Asian respondents. Chinese showed greatest passion in adopting new tech devices. The survey included some interesting demographic patterns as well.

Roger A. Brooks‘ Rule 1 “The Rule of Planning” states that ‘Success begins with a good architect.’ Build your tourism plan as if you were building a house. You need to know what to build and how to build it.

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