Categories
- AFTER the visit (20)
- BEFORE the visit (58)
- Blog Mission (1)
- Blogs/Podcast/eInfo (11)
- BPL/WiFi (2)
- DURING the visit (51)
- Gadget/Idea/Webtool (42)
- GPS (11)
- Maps (25)
- mobile phone (8)
- Multimedia (10)
- Pink Foot Awards (3)
- Report/Book (6)
- RFID (1)
- Uncategorized (3)
- Webcam (4)
- Website/Event (24)
Latest Postings
- Thursday 12 October 2006: Canadian coffee map for the thirsty tourist.
- Wednesday 11 October 2006: Running map for the fit tourist
- Tuesday 10 October 2006: geoNames is one great global map index mashup webtool
- Monday 9 October 2006: Click gChart for global links to local travel, time and more
- Sunday 8 October 2006: Many avenues for online tourism content
- Saturday 7 October 2006: Train eTickets to be sold at ATMs and Post Offices
- Friday 6 October 2006: Tech 2.0 advice for tourism industry
- Friday 6 October 2006: Biometric check-in at Scandinavia Airlines
- Thursday 5 October 2006: Website for Women Travelling Solo
- Wednesday 4 October 2006: Media-rich touchscreen tables boost pub experience
Internet’s ‘word-of-mouth’ tourism tools
“If new research is to be believed”, writes David Jessop, in the Jamaican Gleamer, “the most powerful (tourism) tool that can be harnessed is word of mouth”. Starcom Mediavest, he continues, has developed a way to measure how effective word of mouth conversations are as new technologies and the internet enables consumers to avoid traditional advertising.
Travel destinations should pay particular attention to the development of blog sites, podcasts, videocasts, and community-based websites. These trends are building ‘word of mouth’ success stories. When will we begin to see “talking maps” on the internet — maps that play audio clips from tourists that have visited destinations.
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