I'm a New Zealand-based tourism expert on a mission to help businesses create and promote meaningful travel experiences that respect both people and the environment.
I have worked in the tourism industry for nearly 20 years as a market researcher, consultant and tourism product developer.
My clients come from all over the world and include destination marketing organisations, tour operators, exhibition venues, event agencies and accommodation providers.
I always seek new ways of implementing or improving experiences that are immersive and high-yield, with as little impact on the environment as possible.
Besides travelling, I have a deep-seated passion for film – and the link between the two. In 2004, I embarked on a three-year journey to New Zealand to write the world’s first PhD in film tourism – and a subsequent book on the experiences of film location tourists (Channel View Publications, 2009).
I have consulted destinations from around the world on film tourism and presented on this topic as a keynote speaker at more than forty industry events, including a talk at the European Parliament. In 2017, I set up award-winning startup FilmQuest, a website that showcases iconic film locations, film tourism experiences and film-related travel stories around the world.
I enjoy the outdoors, in particular hiking in my home country of New Zealand.